The purpose of an event, whether it is for a non-profit charity, a band, a football league or a corporation is to make a profit. The event manages to stir up fifty to seventy thousand people and then they are all let go without any type of connection to the event. Since there is no connection to the event there is no income after the event.

With i-Ware CD™ technology, revenue can be generated for all parties involved in the event, even after it is over. Using i-Ware CD™ Technology you can easily, economically and in real time update your promotional material on a regular basis. As your promotional needs change you can update that material already in the field to reflect those needs.

Ticket CDs add many benefits to an event. Each ticket could provide special offers like exclusive data found only on the Ticket CD or a hit single that can be played from a computer. The ability to update this information gives the event attendee a reason to continue to utilize the Ticket CD. When used in a computer it creates an direct Internet Marketing Channel that allows you to keep event attendees up-to-date, book appearances, stream video and audio, allow viewers to create a profile to receive newsletters, market the next event, sell promotional items and much more. The Internet Marketing Channel™ allows you to track the results you get from your marketing strategy and continue to earn revenue after the event is over.